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Schedule
Training to be an Innovation Manager - phase I
Training to be an Innovation Manager - phase II
Introduction and objectives
Whilst the previously described module target responsibles for regional and national research and innovation policy, the main target groups for module 5 are BTC representatives and companies which are interested in innovation management (in a R&D context). Against this background the module will be characterised by a high practical relevance. Aim of the module mainly is to intermediate instruments and procedures which should make the participants able to:
• Identify and communicate prioritised technology and research demand of companies
• Identify other relevant intensification needs for companies likewise to separate this kind of demand from needs demand in the technology field
• Stimulate and regulate discussion processes in companies about how innovation relevant objectives could successfully be realised
• Identify suitable and necessary partners to realise respective innovations by companies
The innovation manager is rather regarded as a process and technology moderator than as a problem solver. Therefore the seminar is less intended to prepare the participants to resolve innovation relevant challenges in companies completely alone, it should rather help to initiate and moderate sustainable processes as well as to bring the right partners together. In this regard soft skills as e.g. presentation techniques play a significant role in the seminar.
Beside a theoretical part at the beginning, several companies will be visited and their demand for innovation will be analysed commonly under instruction of German experts. This also includes the elaboration of a concept about how the analysed needs could be met in practice (road mapping).
Focus
- value chains on company level
- identification of innovation potential in companies
- implementation of innovation process on company level
- dissemination of innovation in and outside of companies
- cooperation types and management
- evaluation of innovation processes in companies
Module 3 will thereby focus on innovation management in SMEs. With respect to technology transfer the interface between companies and research institutions will be addressed in particular. Furthermore, a train-the-trainer concept will be followed.
Overview - Main topics of the module
1. Overview
1.1 Invention, innovation, development and modernisation – definitions and examples
1.2 Innovation management on national, regional, local and company level
1.3 Types of innovation on company level and their impact on the results: radical ? incremental, technological ? organisational ? cultural, product ? process
1.4 Process of innovation (PDCA-Cycle)
1.5 Knowledge, leadership and culture as drivers for innovation
1.6 Innovation resources (people, finance, information, infrastructure, equipment)
2. Basic Tools
2.1 Analysis (market, competition, conjoint, value chain, cost benefit, risk, technology portfolio etc.)
2.2 Planning (strategy, business development)
2.3 Implementation and monitoring (projects, human resources, financing, quality management,productivity)
3. Identification of potential areas for innovation
3.1 Value chain analysis 1 – the final link (markets, products and prices)
3.2 Market outline (customer, service / product)
3.3 Product or service description
3.4 Competitor description
3.5 Customer evaluations and considerations
3.6 Comparative value of functions from the customer's perspective (conjoint 1)
3.7 Competing companies / products, corresponding prices and attributes of products / services
3.8 Comparative competitive position
4. Alternative innovation strategies
4.1 Value chain analysis 2 (supply, factors, resources, technology)
4.2 Drawing the picture: Ishikawa diagram and whole value chain model
4.3 Picturing and determination of innovation potential (supply, technology, production, finance,distribution organisation, knowledge etc.)
4.4 Design of different innovation projects for demonstration (complementing or competing)
5. Implementation, monitoring and improvement of innovation
5.1 Milestones and stage gates
5.2 Leadership and project management
5.3 Operational aspects of innovation implementation
5.4 Continuous improvement of innovation
5.5 Continuous monitoring of customer, market, technology and innovation potential
6. Dissemination of innovation management
6.1 Assessment and coaching of Innovation management
6.2 Audits
6.3 Assessment toolbox (process, steps, duration, tools, effort)
6.4 Specific role of the consultant
6.5 Network based dissemination of knowledge
6.6 Cooperation with national, sectoral or regional innovation actors
6.7 Identification of clients
7. Networking and improving knowledge
7.1 Information resources (web, paper, conferences)
7.2 Alumni and round table activities
7.3 Certificates, representation, branding
Implementation concept
The on site implementation contains an integrated concept, a combination of theoretical and practical parts, which is expected to have a sustainable impact. Beside the theoretical part of the module, several companies shall be visited and respective analyses regarding the innovation demands (Innovation audits) shall be accomplished. Should the situation arise, the participants will be split into groups to be able to visit more companies and to do more intensively practical work.
Specific procedures and instruments will be intermediated at the beginning of the seminar and the innovation audits will be accomplished and evaluated in Indonesian-German teams. Furthermore a road map (customised according to the visited companies) will commonly be elaborated as well as necessary follow-up measures (“homework”) will individually be agreed on. In addition, a separate visit in Indonesia several weeks later is planned to actively accompany the company specific road maps, to resolve possible problems and to answer upcoming questions.
A certificate of participation, which requires an obligatory active and successful attendance, will be handed out to the participants after every phase.
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